Printer ink stands at the forefront of visual communication as the essential component that brings vibrant and impactful visuals to life on paper, labels, packaging, and various substrates. It’s a multi-billion-dollar industry that caters to the diverse needs of businesses, from advertising agencies to packaging manufacturers and print shops.

Staying up-to-date on printer ink market trends is a strategic necessity for your commercial print shop. It empowers your print business to make informed decisions about your equipment, materials, and services, enabling you to remain competitive and meet your clients' evolving demands.

Despite the popularity of digital advertising, print advertising remains relevant in many places around the world. In fact, from 2018 to 2023, the print advertising distribution market in the U.S. brought in $3.9 billion in revenue, involved 1,137 businesses, and employed over 10,000 employees.

Contrary to popular belief, print advertising had a bit of a comeback in the last few years and has continued to thrive. Research from Vericast shows that 70% of consumers value mail ads—so much that they even keep engaging mail ads for roughly 14.5 days!

During the recent COVID-19 pandemic, direct mail services helped drive digital activity and engagement. As digital advertising grew by 35 percent and continued to bombard consumers with messages on the web, direct mail marketing benefited from people’s renewed attention and interest.

Print advertising distribution engages consumers through physically printed media. Some print advertisement examples include newspapers, magazines, and brochures sent through direct mail.

The digital graphic printing industry in the United States has remarkably changed in recent years, revolutionizing commercial print shops' operations. As technology in print advances at an unprecedented pace, staying updated with the latest trends and market developments is essential for commercial print shop owners.

This article will share actionable insights into the U.S. digital graphic printing market, highlighting its evolution, current state, benefits, significant trends, challenges, and the way forward for commercial print shops.

As we approach the end of 2024, both businesses and individuals who have grown used to the conveniences of traditional mail systems are gearing up for a transformative period: the USPS decertification.

It isn't just a minor change; it's a symbolic shift in the intersection of traditional mailing and this rapidly advancing digital age. For decades-long users of traditional postage systems, the upcoming USPS decertification might evoke concerns about adaptability, efficiency, and continuity. How can businesses ensure uninterrupted service during this transitional phase? What new technologies or practices will they need to adopt?

On the other hand, for the tech-savvy generation, it's a promising stride into a future where mail systems seamlessly integrate with digital platforms, maximizing efficiency.

To grasp the implications of this pivotal moment in the history of U.S. postal services and to understand what it spells for businesses as well as everyday users, it's essential to learn what’s involved in the USPS decertification. This article will dive deep into this very topic.

This era, marked by technological advancements, has also impacted the print industry. In particular, web-to-print (W2P) software solutions have transformed how print businesses operate, increasing efficiency and convenience.

Web-to-print solutions cater to marketing companies, print shops, and distributors, enabling them to provide convenience to customers through customizable printing options.

This article explores W2P solutions, their significance, benefits, features, and how they revolutionize the modern print industry.

The packaging industry is experiencing a transformative shift. Projections by Global Market Insights Inc. highlight an optimistic future for the Digital Printing Packaging sector, suggesting that it's poised to reach a remarkable USD 30 billion by the end of 2032.

This projection is a fantastic opportunity for print shops that want to expand their services and maximize their earnings.

What makes digital print for packaging so promising?

In the fast-paced landscape of today's modern world, efficiency is more crucial than ever. Organizations of all sizes and industries strive to optimize their operations, seeking ways to streamline processes, reduce costs, and enhance productivity.

In this pursuit, the printing infrastructure is one aspect that’s often overlooked but holds great potential for improvement.

Enter Managed Print Services (MPS), a game-changing solution that revolutionizes the way that organizations handle their printing needs.

In this article, we will delve into the world of MPS. We will explore its multifaceted benefits and unveil the strategic implementation strategies that can help organizations unleash the power of efficiency. We'll discover how Managed Printer Services can transform printing practices and create a ripple effect, positively impacting an organization’s overall productivity, sustainability, and security in the digital age.