Mid-Year Marketing Moves: Case Studies That Prove It's Never Too Late to Pivot

Mid-year is a natural inflection point for many businesses. It’s when goals are reviewed, budgets are reassessed, and teams ask: Is our current strategy delivering results? For many, the answer leads to strategic pivots — and when done right, the results can be transformative. 

Here are real-world examples of businesses that made bold mid-year adjustments and reaped the rewards, featuring success stories from SumnerOne and Production Print Solutions (PPS) clients.

Minuteman Press-Des Peres: Standing Out with Canon Innovation

Mid-Year Move: Upgrading production press fleet for unique capabilities 
Challenge: Staying competitive with advanced finishing and large-format needs 
Solution: Canon imageRUNNER ADVANCE 8295, Canon 8000 & 750 digital printers 
Results: 

• Expanded print formats (up to 30” x 11”) 
• On-demand finishing with booklet maker 
• Faster, more flexible service offerings 

Owner Bob Stalinski found the right partner in SumnerOne when others wouldn’t listen. The investment paid off in agility and customer satisfaction. 

Midwest Direct Mail Provider: Boosting Speed and Loyalty

Mid-Year Move: Investing in a Fujifilm J Press 750S 
Challenge: Turnaround time delays and rising costs 
Results: 

• 30% faster production 
• 25% cost reduction 
• 15% increase in client retention 

This print provider made a decisive shift mid-year and saw operational gains across the board. 

West Coast Print Shop: Fueling Growth with High-End Capabilities

Mid-Year Move: Upgrading to a Fujifilm J Press for specialty jobs 
Challenge: Couldn’t fulfill high-end direct mail and book projects 
Results: 

• 30% growth in new business 
• 25% reduction in production costs 
• 15% increase in repeat orders 

Adding the J Press opened doors to new markets and more profitable jobs.  

Mid-Atlantic Print Shop: Raising the Bar with Color Consistency

Mid-Year Move: Installing a Fujifilm Revoria PC1120 
Challenge: Inconsistent color and slow output 
Results: 

• 35% faster production 
• 20% better color consistency 
• 10% increase in client base 

With advanced color management, this shop improved print quality and efficiency just in time to retain key customers. 

What These Case Studies Prove

Each of these studies has one thing in common: they didn't wait until the end of the year to make course corrections. By assessing needs and acting decisively at mid-year, these companies gained: 

• Operational control 
• Better ROI 
• Higher customer satisfaction 
• A stronger market position 

Is Your Business Due for a Mid-Year Check-In?

Whether you're battling inefficiencies, supplier delays, or customer attrition — a mid-year pivot might be exactly what your operation needs. Not sure where to start? 

Request a complimentary print assessment, or explore the diverse PPS portfolio. Let SumnerOne and PPS help turn your goals into case-study-worthy wins.