Digital Graphic Printing Trends and Opportunities for Print Shops

vibrant colorful beautiful digital graphic printing examples of images

The digital graphic printing industry in the United States has remarkably changed in recent years, revolutionizing commercial print shops' operations. As technology in print advances at an unprecedented pace, staying updated with the latest trends and market developments is essential for commercial print shop owners.

This article will share actionable insights into the U.S. digital graphic printing market, highlighting its evolution, current state, benefits, significant trends, challenges, and the way forward for commercial print shops.

The Impact of Digital Graphic Printing

The history of digital graphic printing showcases the stark contrast between traditional and digital printing methods. Traditional methods—such as offset printing—involved time-consuming processes, high setup costs, and limited customization options.

On the other hand, digital graphics printing introduced a paradigm shift by enabling direct printing from digital files. This capability eliminated the need for costly plates and allowed for greater flexibility in design and production.

In recent years, high-quality digital graphic printers have become more affordable and accessible, offering a wider color gamut and precision in printing. In addition, innovations in commercial printing software have simplified the design and production workflow, enhancing efficiency and reducing errors.

The Current State of the U.S. Digital Graphic Printing Market

The U.S. market has experienced substantial growth over the past decade because of the increased demand for custom digital graphics across various industries.

According to a report by Market Research Future, the digital graphic printing market is projected to reach a value of $32.5 billion by 2027, with a compound annual growth rate (CAGR) of 5.8% during the forecast period.

Several key players dominate the U.S. market, with companies like HP Inc., Canon Inc., and Xerox Corporation establishing themselves as digital print graphics technology leaders. These companies offer a range of digital graphic printers and commercial printing software solutions that cater to the diverse needs of print shops.

The digital graphic printing market in the U.S. is highly diverse, with various segments experiencing growth. Textile printing, signage production, packaging, and promotional materials are just a few examples of the sectors benefiting from digital graphic printing technology.

Custom digital graphics have also become increasingly popular among print customers. More print shops have been offering custom printed graphics to meet the high consumer demand as well as to provide unique and personalized solutions that help them stand out in the market.

Benefits of Adopting Digital Graphic Printing for Commercial Print Shops

If your print shop isn’t offering digital graphics printing yet, here are the advantages you can gain from doing so:


Digital graphics printing offers cost-efficiency through reduced setup costs, minimal material wastage, and the elimination of expensive plates and screens. Your print shop can optimize your production processes and, as a result, increase profit margins.

Speed and Scalability

Digital print graphics technology allows for rapid production, enabling commercial print shops to handle large orders and meet tight deadlines efficiently. The scalability of digital printing means that your print store can quickly expand its operations without the need for additional investments.

Versatility in Printing Options

Moreover, digital graphic printing offers versatility in terms of materials and substrates. Whether printing on paper, textiles, plastics, or even ceramics, digital print graphics can adapt to various applications, opening up new revenue streams for commercial print shops.

Customization and Small-Batch Printing

Another significant advantage of digital graphics printing is offering customers customization and small-batch printing services. This flexibility allows your print shop to cater to niche markets and provide unique solutions tailored to your customers’ individual needs.

Major Trends Shaping the Digital Graphic Printing Industry

Whether you’re already offering digital graphics printing services or just considering doing so, it’s important to be aware of these trends that are currently shaping this market:

Eco-Friendly Printing Solutions

Environment-conscious printing solutions—such as water-based inks and energy-efficient printing processes—are gaining traction. Retail print shops that embrace sustainability do their share in saving the environment from further degradation while also appealing to environmentally conscious customers.

Automation and AI in Design and Printing Processes

Just as they’re causing upheavals in other industries, automation and artificial intelligence (AI) are also transforming design and printing processes. AI-powered design tools can generate custom graphics at lightning-fast speed, while automated workflows enhance efficiency and reduce human errors. These technologies can help your print shop streamline operations and improve productivity.

Online Marketplaces and On-Demand Printing

The rise of online marketplaces and on-demand printing services has also changed how consumers and businesses order custom printed graphics. Your print shop can tap into these trends by establishing an online presence and offering on-demand printing services to reach a broader customer base.

Importance of Data Analytics and Customization

Finally, data analytics have likewise become crucial in understanding customer preferences and optimizing marketing efforts. Your print shop can leverage data-driven insights to offer highly customized solutions to your customers, increasing customer satisfaction and loyalty.

Challenges in Digital Graphic Printing and How to Overcome Them

Now that you know the benefits of digital graphics printing and the trends in this industry, it’s crucial to remember that there will be challenges in entering this market. Here are some of the common ones and what you can do to manage each of them:

High Initial Setup Costs

To help them overcome this challenge, businesses can explore financing options or consider partnering with equipment providers that offer leasing arrangements. For instance, SumnerOne’s print equipment leasing program has affordable rates and flexible terms.

Staff Training

Investing in a comprehensive training program can ensure that your shop’s employees can maximize the capabilities of your digital graphic printers and commercial printing software. Most (if not all) providers of print solutions offer these for free. In addition, there are plenty of learning materials online on various websites and even in the form of YouTube videos.

Competition from Online Services

As a promising market, the competition in delivering digital print graphics has also become fierce. To help increase your chances of success, your business can focus on niche markets. You can also emphasize the benefits of your personalized service and leverage your local presence and outstanding customer relationships.

Staying Updated with Rapidly Evolving Technology

Finally, your print shops must keep up with the latest technology trends in the digital graphics printing market. You can do this by attending industry events, joining trade associations, and collaborating with technology providers (like SumnerOne) who offer ongoing support and updates.

Start Modernizing Your Print Shop with SumnerOne

The digital graphics printing market offers terrific opportunities for commercial print shops willing to adapt to the changing landscape to provide more benefits to customers. To stay competitive, print shop owners must embrace current trends such as eco-friendly printing, automation, and the use of data analytics, among others.

At SumnerOne, we understand the evolving needs of commercial print shops in the digital graphic printing market. With our state-of-the-art printers, advanced commercial printing software solutions, and exceptional customer support, we are able to provide tailored digital graphic printing solutions to meet your requirements.

Get in touch with us for a free consultation or demo, and take the next step in modernizing your print shop!


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