For most people, the holiday season is a time for celebration. However, for commercial print shop owners, this season offers promising opportunities to nurture client relationships. One of the many approaches to promote better engagements is to create top-quality holiday print materials.

Printing holiday cards goes beyond being a seasonal gesture. It's also a valuable touchpoint that can reinforce a business’s branding and highlight its commitment to high standards and thoughtfulness.

Keep reading to learn some essential elements potential clients are looking for in holiday print cards.

The U.S. print industry is a central component of the United States’s economy, with a robust market size and a trajectory that demands attention.

Imagine a world without eye-catching posters, towering banners, or immersive trade show displays. That's the reality we'd face without the magic of large format printing.

For print shop owners, a smoothly operating printer is not just a convenience—it’s the heartbeat of your business. Printer downtime translates to delayed orders, dissatisfied clients, and potential revenue loss. Whether you’re already searching "printer repair services near me" or “how to” videos on YouTube, it is essential to know that your printer has been repaired in the best way to ensure your business is back up and running. 

This guide is about doing printer repair the right way to keep your print shop running seamlessly.

Wide format printing is a type of large format printing that involves the production of oversized prints using specialized wide format printers. It is used to create banners, posters, wall decals, vehicle wraps, and other large format prints.

With proper knowledge and the best wide format printer, commercial print shops can unlock various opportunities in wide format printing.

Despite the popularity of digital advertising, print advertising remains relevant in many places around the world. In fact, from 2018 to 2023, the print advertising distribution market in the U.S. brought in $3.9 billion in revenue, involved 1,137 businesses, and employed over 10,000 employees.

Contrary to popular belief, print advertising had a bit of a comeback in the last few years and has continued to thrive. Research from Vericast shows that 70% of consumers value mail ads—so much that they even keep engaging mail ads for roughly 14.5 days!

During the recent COVID-19 pandemic, direct mail services helped drive digital activity and engagement. As digital advertising grew by 35 percent and continued to bombard consumers with messages on the web, direct mail marketing benefited from people’s renewed attention and interest.

Print advertising distribution engages consumers through physically printed media. Some print advertisement examples include newspapers, magazines, and brochures sent through direct mail.

The digital graphic printing industry in the United States has remarkably changed in recent years, revolutionizing commercial print shops' operations. As technology in print advances at an unprecedented pace, staying updated with the latest trends and market developments is essential for commercial print shop owners.

This article will share actionable insights into the U.S. digital graphic printing market, highlighting its evolution, current state, benefits, significant trends, challenges, and the way forward for commercial print shops.