How to Grow Your Printing Business With Business Card Printing

Are you looking for ways to increase your print shop’s revenues? Let’s talk about a game-changer: local business card printing. If you’re not yet offering this service, you’re missing out on a golden opportunity to expand your clientele and boost your profits.

With the demand for printed business cards constantly on the rise, becoming the go-to business card printer in your area can catapult your printing business to new heights. Whether it’s same-day printing or offering a variety of finishes and designs, being the local hotspot for business card printing puts you ahead of shops in your area that are in the printing business.

Behind the Market Demand For Business Printing Services

Before you decide to offer business card printing services, you first need to know this market like the back of your hand. Spend some time researching the needs of local businesses before you start to print business cards. Some questions you can ask are these: What industries are booming? Who are the key players? What do most businesses look for when it comes to card designs? Understanding the local business landscape will give you valuable insights into the demand for business card printing.

Then, you can start to identify your potential clients. You can attend local networking events and check out business directories. You may even just strike up conversations with shop owners in your area. Here’s a tip: Look for businesses without a strong brand presence—they could be prime candidates for your services.

Also, don't forget to scope out your competition. What other print shops in your area offer business card printing services? Are there any gaps in the market that you could fill? What can you do to make your services better or, at least, more enticing than theirs? Analyzing your competitors' offerings will help you differentiate your shop and stand out.

Investing in Printing Business Equipment and Resources

Now that you've got a handle on your market, it's time to beef up your printing capabilities. Take stock of your current equipment and assess whether it's already capable of producing high-quality business cards. Chances are, it’s not, and it’s time to invest in some upgrades.

Finding the right printing equipment requires more than just typing “business card printer near me” on your search engine. When it comes to printing business cards, quality is critical. After all, these cards represent the companies they’re made for. So make sure you're using top-notch printing equipment and sourcing the best cardstock and materials available on the market. Your clients will thank you for it—nothing says unprofessional like a flimsy, poorly printed business card!

Developing Your Business Card Printing Marketing Strategy

You could have the best printing equipment in the world, but if people in your target area don’t know about your business card printing services, it will do you little good. That’s why you need to develop a marketing strategy to get the word out and attract customers to your print shop.

We recommend creating targeted promotional materials like flyers and brochures. Even better, print some awesome business cards to showcase your shop’s offerings!

In addition, don't underestimate the power of digital marketing: leverage social media platforms, email campaigns, or even Google Ads to reach businesses in your area. They’re likely to be searching keywords like “print business cards near me”, “business card printing near me”, or even “where to print business cards”. If you know how to do search engine optimization, you can target those keywords (otherwise, you can hire a digital marketing consultant or agency to help you out).

Last but not least, remember the power of good old-fashioned networking. Get out there and hobnob with local businesses and organizations. Attend trade shows, chamber of commerce meetings, or industry events to spread the word about your business card printing services.

More Success Tips in Printing Business Cards

We highly recommend giving your clients the option to customize their cards to reflect their unique brand identity. Whether providing design templates or full-fledged customization services, giving clients the freedom to create the perfect business card will set you apart from the competition.

As much as you can, offer various cardstock options and finishes to suit every taste and budget. From glossy to matte, textured to metallic, the possibilities are endless. Let your marketing collateral point out the benefits of having personalized business cards: they’re not just a piece of paper, they are a powerful marketing tool that can help any business stand out in a crowded market.

You can also streamline your order management process to ensure smooth sailing from start to finish. Implementing efficient order management systems will help you keep track of orders, manage inventory, and streamline your production workflow.

Always strive to offer responsive communication and keep your clients in the loop every step of the way. Ensure timely delivery and accuracy: nobody wants to wait weeks for their business cards only to find a typo!

Do your best to handle customer inquiries and concerns professionally and promptly. Whether it's a question about their design options or a complaint about a misprint, make sure your staff addresses it with care and courtesy. Always remember that happy clients are repeat clients—and they'll be more likely to recommend your services to others.

Implementing Efficient Order Management Systems For Printing Business Cards

Using printing management software enables you to automate repetitive tasks and keep everything running like a well-oiled machine, especially if you offer same day business card printing. From order entry to invoicing, a good printing management system will save you time and headaches, leaving you free to focus on your core offering as a business card printer: printing awesome business cards.

Ready to start printing business cards? SumnerOne is the leading print solutions provider in the Midwest. We offer advanced print technology, including expert guidance, unbiased and vendor-agnostic recommendations, reliable support, and lightning-fast service.

Book a call with us to start offering local business card printing as a print on demand business!