Growth Strategies for Commercial Printers This Summer

For some, summer means well-deserved getaways and relaxing by the beach. However, for savvy commercial print shop owners, it also presents a golden opportunity: the chance to reassess internal operations and optimize their workflow.

While taking a breather is always a great idea, these slower months also offer a prime window to implement strategic changes that can drive growth. This quiet period is a good time to level up your print shop.

 To help guide you, keep reading for two key strategies your print shop should consider implementing.

Strategy #1: Stand Out at Summer Trade Shows

One of the more significant aspects of a business is its marketability. Being visible means being able to attract potential clients, which is necessary for growth. That’s why the first recommended strategy is to partake in summer trade shows and stand out.

But how can your business stand out against other print shops? The answer may be more straightforward than you think: printed materials .

Be it those portable brochures and flyers that can provide not just a tactile experience but also necessary information in compact form, or those banners and signages that serve the purpose of drawing eyes from across the floor, printed materials provide unique advantages that can give your print shop its marketing-related edge over others in the market.

With the right technology, you can create high-quality materials that will attract more customers to your shop. An example of an effective tool to consider is prepress software, which minimizes errors within a layout and automatically ensures correctness in colors, fonts, bleed, resolution, alignment, and more. 

Strategy #2: Upgrade Workflow with Better Print Technology

Boosting your shop’s efficiency is essential because it allows your human resources to be utilized in aspects of the operation where they’re most crucial. In that regard, our second recommended strategy is more grounded and focused on optimizing internal operation.

Sometimes, the problem with businesses isn’t the product or service being offered, but how it is offered. Processes tend to be traditional, which means they can be outdated. These kinds of processes can slow down production and increase the number of printing errors. That’s why investing in better technology is key.

Two print solutions are handy: Managed Print Services (MPS) and Enterprise Content Management (ECM). Used in tracking print tasks, MPS ensures that all your printing devices are managed and monitored in a centralized location. An ECM, on the other hand, stores and organizes your digital content and documents in a print job. Be it streamlining workflow or reducing human error, these two solutions will allow your business to accomplish a lot of tasks with minimal additional effort, and in the same amount of time.

How to Experience the Upsides of These Growth Strategies

For print shops, either of the two listed growth strategies is effective, but why not do both? Utilizing both strategies entails planning ahead of time and installing the correct print solutions. For over seven decades, SumnerOne has been delivering superior technology to print shops across the Midwest and beyond.

Whether it's installing prepress software, MPS, ECM, or providing other print solutions, SumnerOne can leverage its extensive experience to ensure that your business receives tailored solutions to help you gain a competitive edge.

Do you want to maximize the summer season to grow your print business? Contact us today to get started!