The Vital Role of Printed Materials in Healthcare Marketing Growth

In healthcare, trust is everything. Aside from proper treatment, patients tend to look for providers who make them feel safe through clear communication and complete understanding. This is where trust comes in: establishing a connection between the patient and the provider is crucial.

Healthcare marketing plays a vital role in building this connection. It enables medical institutions and healthcare providers to communicate their services and medical expertise to patients effectively. From announcing new medical technology and facilities to promoting unique wellness programs, healthcare marketing enables medical providers to build long-lasting relationships with patients.

Printed materials are an often-overlooked yet simple element of effective healthcare marketing 

Why Printed Materials Matter in Healthcare Marketing

Despite their advantages, it’s easy to brush aside online advertisements. One scroll later, and they become just another image in the feed. On the other hand, printed materials are more memorable due to their physicality, and this is why they matter.

With their tactile nature, they can convey information in a more personal way, allowing them to engage even older audiences and people who prefer physical handouts.

For instance, brochures and flyers that showcase a clinic’s health programs or a specialist’s medical services are portable and easy to distribute. Appointment cards, on the other hand, can be physical reminders lying on top of a desk at home. Then, informative posters on various health topics can be placed within the facility’s waiting rooms to raise awareness about specific diseases or health programs.

Choosing Print Solutions for Better Printed Materials

Considering the importance of printed materials, the right print solutions can make their production possible or more efficient. Here are three print solutions that are particularly relevant in healthcare marketing:

1. Managed Print Services (MPS)
   Considered a great way to optimize the print environment, MPS can create brand consistency over a wide coverage of printers by standardizing print settings and templates. At the same time, MPS can reduce overall downtime so that printed materials are always available when needed.
   
2. Pre-Press Workflow Software
   This type of software is essential in printing designs to perfection. It meticulously reviews every small detail in a project to automatically reduce design mistakes, whether that involves missing fonts or incorrect color profiles.
   
   
3. Specialty Printing & Finishing
   Whether it's cutting, slitting, creasing, binding, or folding, this solution effectively formats printed materials to suit their respective purposes. It enables users to enhance the professional look and feel of their materials while also enhancing brand impression.

Altogether, these solutions work to enhance the overall quality of printed materials, resulting in more impactful healthcare marketing.

Get the Right Print Solutions For Your Healthcare Business 

If you want to start using MPS, pre-press workflow software, or specialty printing and finishing for your business, you’ll need a reliable print solutions provider.

SumnerOne has over 70 years of experience in delivering white-glove service to organizations in the Midwest and beyond. We have worked with thousands of organizations, including many healthcare businesses, and equipped them with print and other business technology solutions tailored to their specific needs.

Ready to produce high-quality printed healthcare marketing materials? Contact us today!